Shared design values

At LAYER and as a designer, we believe the product should be timeless. Have a super high perceived value, be appropriate for use every day and it is a delight. People would say something is extremely experience-driven and we feel that this resonates extremely well with Bang & Olufsenu2019s values of the timelessness of products that people live with for a long time, and making things that really put a smile on peopleu2019s faces.

The work we do at LAYER is extremely diverse. We work on everything from mobility products like wheelchairs to tech products to fashion apparel, and in all of those projects, weu2019re thinking about whou2019s using it, how theyu2019re using it, why theyu2019re using it, where theyu2019re using it.u00a0

Beosound Balance

The creative process behind the Beosound Balance happened over a period of about 18 months. It was a very collaborative process of talking, thinking about audio, thinking about the performance of audio, about domestic interiors, and how people live with furniture.

We really focused on three things: One is how a person feels and interacts with an object that creates audio. Secondly, where to where they live and the environment and the design of the furniture they live with. And then lastly, the performance of the audio: how can that sound be directed? How can it be amplified to the highest possible performance in any situation?